|Writers of internet
banner ads, Facebook and LinkedIn ads face a
thorny issue: People hate online ads.
So you have to work extra hard to make them entertaining, humorous, hip, provocative, or imaginative to entice that elusive click.
Ads are usually strongest when headline and visual work together conceptually to grab attention and pull the target in.
This is where I've enjoyed considerable success.
periodic copywriting tips,
strategies, samples of my latest
work, and special
offers, join my email list.
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