|Postcards are the
neglected stepchild of marketing.
Relatively cheap vis-a-vis other mailings, virtually assured of being seen, they can be excellent promoters of special events, product launches, local service providers...there's no limit to their uses and the impact they deliver.
A savvy writer will take full advantage of the medium's potency by combining novel promotional ideas with powerful words and arresting visual suggestions.
That's what I aim to achieve.
Here are a few I've developed:
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